About Me
Fashion Business & Management graduate, passionate about both ethical and regenerative practices within the fashion industry and driven to change the way that we consume as a society.
Growing up in both Norwich and Bristol, I was heavily influenced by my graphic designer dad, and textile artist mum. At the age of 15 I was lucky enough to get work experience at Wild & Wolf Ltd, a British design-led licensing company. I created trend forecasting mood boards, designed fonts and packaging concepts for prestigious client groups including Ted Baker, which were taken on by the company and put into production.
I first noticed the reality of Greenwashing while working as sales assistant at Topshop in Norwich. I became repulsed by high street fashion by the end of my time there. This was a turning point for me, as I realised that I would like to pursue a career that is focused on restoring our planet.
Since then, bronze sculpture artist David Meredith approached me to set up the e-commerce side of his business and I have taken on e-commerce internships at sustainable fashion brand Zola Amour and luxury consignment company Worn; tasks included image editing, copy writing, product uploads, and website design and optimisation.
While at circular, not-for-profit swim and active wear brand RubyMoon, I conceptualised and designed a press release surrounding their research in material innovation, before contacting members of the press. I wrote educational blogs, produced newsletters and co-managed their social media. My TikTok campaign significantly increased customer engagement, and I utilised Instagram to highlight important social and environmental issues. In July I increased site traffic by 41% .
I have educated brands on elevating the perception of sustainable products while avoiding greenwashing and aim to help others in remodelling their business models to integrate circularity and help in the development of innovative eco-materials and processes.
