Amy Edwards
Your swiss army knife and dot connector. PR, content, video, copywriting, podcast production, founder profiling, and brand consultancy. All of it built around one question: who needs to hear this, and what will actually make them listen?
Starting with your audience and working backwards. Public affairs thinking meets consumer insight and emotional storytelling, finding the moment when legislation becomes personal and turning it into coverage that lands.
Purpose Driven PR & Campaigns
Memorable, emotive content across every platform. From TikTok series to LinkedIn carousels, YouTube, and creator-led campaigns, each with a reactive strategy rooted in cultural fluency and audience insight. Concept to final cut: scripted, edited, and captioned video content that finds the cultural hook and makes people stop scrolling.
Content Strategy & Social Media
Words that do real work. Written across formats and voices, with a specialism in translation: taking complex research, technical science, and undercovered injustice and making it accessible, emotive, and impossible to ignore.
Copywriting & Longform Content
Ghostwriting for founders in tech, social impact, regenerative practices, and leadership coaching. Deep enough in your world to ask the right questions, build a sustainable content plan, and create a presence that connects the dots between what you know and what your audience needs to hear.
Founder Voice & Thought Leadership
From development to distribution. Concept, scripting, recording, audio editing, video production, captioning, and social strategy, all handled. With experience building a podcast from scratch and growing it to 34.6k YouTube views, a 7.13% Instagram engagement rate, and TikTok content totalling 41k views.
Podcast Production
Brand strategy, market positioning, visual identity, and trend research as a standalone service or layered into wider comms work. Grounded in research and cultural fluency, with experience developing concepts from scratch through to launch-ready brand and go-to-market strategy, and a specialism in sustainable and circular systems.
