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Amy Edwards
Aug 15, 20228 min read
Girls Can’t Surf: A Love Letter to Female Surfers
Pauline Menczer, Lisa Anderson, Pam Burridge, and Jodie Cooper in the 1980’s I was recently asked to write a blog on female surfers for...
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Amy Edwards
Jul 21, 202211 min read
Love Island Couples up with eBay and Dumps Fast Fashion Sponsors
Over the pandemic, consumers priorities shifted, with some starting to boycott E-commerce fast fashion brands and instead opt for...
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Amy Edwards
Jun 7, 20224 min read
Green Beauty Trends 2022
Following the pandemic, consumers are much more environmentally conscious and are moving back to nature through green beauty products in...
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Amy Edwards
Jun 7, 20226 min read
Ecommerce & Real Estate in the Metaverse
Mark Zuckerberg (Facebook founder and chief executive) has renamed his company Meta, and “plans to realign resources on efforts to build...
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Amy Edwards
Jun 7, 20226 min read
Gamifying Love
After reading the excerpt “The Pokémon Generation” from The PlayStation Dreamworld by Alfie Bown, I was particularly inspired by his...
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Amy Edwards
Jun 7, 20225 min read
Gamification for Sustainability
After reading parts of The Gameful World: Approaches, Issues, Applications, I wanted to write about the application of gamification to...
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Amy Edwards
Dec 4, 20218 min read
Greenwashing at Topshop; My Experience as a Former Employee
Greenwashing is a term that we hear banded around time and time again. However, what does it mean? Where does it come from? And, how does...
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Amy Edwards
Dec 4, 20214 min read
Fashion Promotion & Film
My love other than fashion is film; with half of my family in the industry I couldn’t escape it. Arguably film lead to my interest in...
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Amy Edwards
Dec 4, 20214 min read
My Experience with Wellness Trends
One of the biggest trends is wellness, and over the past six years there has been a massive increase in the amount of people who are...
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Amy Edwards
Dec 4, 20217 min read
The Economics of Independent Sustainable Fashion Brands
Independent sustainable fashion brands usually consist of a small team, and sustainable garments are either made to order or collections...
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