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Amy Edwards

About Me

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Contact

info@mysite.com

123-456-7890

Socials

I grew up in the orbit of my mum, Abigail Mill. She was a prolific, award-winning textile artist who built her business from the ground up as a single parent, on a Prince's Trust grant. 

 

In 2020, a month's worth of rainfall hit our community in Norfolk in a single night. The floods destroyed her studio. She spent her final years fighting a council that wouldn't listen, trying to understand why it happened and why nobody had warned them. She was largely silenced. New housing continues to go up without the right infrastructure.

Talking to local farmers in the aftermath gave me my first real education in why regenerative systems matter, not as a concept, but as a survival strategy for the people and ecosystems we keep failing. That is where the obsession with communication as accountability began.

I am a creative communications specialist with over four years' experience across PR, copywriting, video production, graphic design, social media, and content strategy. My specialism is translation: turning dense policy research, technical science, and overlooked injustice into campaigns that are accessible, emotionally resonant, and impossible to ignore. I love the intersection of public affairs and human story, the moment when legislation becomes personal, when data finds its feeling.

I have led PR and influencer strategy for brands including Amazon, Papier, and Sister Jane. I have built social campaigns that drove a 41% traffic increase. I have led communications for MDC, a Southern US equity nonprofit, built founder voices on LinkedIn for impact-focused tech clients, created educational materials for the Ionian Environment Foundation, and developed comms pitches for Seahorse Environmental. I also created Re:GenZ, a regenerative fashion consultancy concept that received a Sustainable Business Award from The Ecosystem Incubator and was shortlisted for the New Business Award at Graduate Fashion Week.

Beyond client work, I co-host and produce We've All Got Dead People, a podcast filling the gap in grief support for young adults. I handle everything from recording and editing to social strategy and community engagement.

What drives all of it is the same thing: communication as a tool for truth-telling and accountability. Finding the cultural hook. Making people feel seen. ​

Your swiss army knife and dot connector. PR, content, video, copywriting, podcast production, founder profiling, and brand consultancy. All of it built around one question: who needs to hear this, and what will actually make them listen?

Services

Purpose Driven PR & Campaigns

Starting with your audience and working backwards. Public affairs thinking meets consumer insight and emotional storytelling - finding the moment when legislation becomes personal and turning it into coverage that lands.

Content Strategy & Social Media

Memorable, emotive content across every platform. From TikTok series and Instagram Reels to LinkedIn carousels, YouTube, and creator-led campaigns, each with a reactive strategy rooted in cultural fluency and audience insight, and adjusted based on what is actually working. Graphic design and asset creation included.

Founder Voice & Thought Leadership

Ghostwriting for founders in tech, impact investing, regenerative practices and leadership coaching. Deep enough in your world to ask the right questions, build a sustainable content plan, and create a presence that connects the dots between what you know and what your audience needs to hear. 

 

Video Production & Scripting

Concept to final cut. Scripted, edited, and captioned content that finds the cultural hook and makes people stop scrolling. Fast enough to newsjack when the moment is right.

Copywriting & Longform Content

Words that do real work. Written across formats and voices, with a specialism in translation: taking dense policy research, technical science, and overlooked injustice and making it accessible, emotive, and impossible to ignore. Without dumbing it down.

Podcast Production

From development to distribution. Concept, scripting, recording, audio editing, video production, captioning, and social strategy all handled. 

Branding, Consultancy & Trend Reporting

Brand strategy, market positioning, visual identity, naming, trend research, and sustainability consultancy as a standalone service or layered into wider comms work. Grounded in genuine research and cultural fluency, with experience developing concepts from scratch through to launch-ready brand and go-to-market strategy, and a specialism in sustainable and circular systems.

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Awards

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Press

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Clients

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Get in Touch

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