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Case Studies
Every project is different. Circular fashion, impact investing, policy research, youth mental health, environmental conservation, grief. But the through line is always the same: who needs to hear this, what will make them feel it, and how do we make it impossible to ignore.
Building Founder Voices
I have led founder branding and LinkedIn content strategy for clients across tech, impact investing, and leadership coaching. My job is to become enough of an expert in their world to ask intelligent questions, build a sustainable content plan, and turn it around fast enough to newsjack when the moment is right. The goal is always the same: more leads, stronger presence, minimal time investment from the founder.
We've All Got Dead People
Three months after losing our mum to brain cancer, my sister and I launched We've All Got Dead People, a podcast for young adults navigating their first year of grief. Six episodes in, we have 34.6k YouTube views, a 100% Spotify conversion rate, and a 7.13% Instagram engagement rate.
Tellmi
As a freelancer for Tellmi, a youth mental health app, I created app walkthroughs, promotional graphics, and video content raising awareness of issues including eating disorders, job seeking, and depression. I also supported the launch of Hiremi, their new job-hunting mental health support tool designed specifically for neurodivergent, financially challenged, and disabled young people.
Ionian Environment Foundation & Seahorse Environmental
Working across two environmental organisations, I created an educational leaflet on native Ionian species for the Ionian Environment Foundation, and supported Seahorse Environmental on a Clean Air Fund proposal and a crisis communications project for conservation organisation Tir Natur.
TwentyTwenty Communications
At consumer PR agency TwentyTwenty Communications, I led PR and influencer strategy across a portfolio of fashion and lifestyle brands including Amazon, Papier, Sister Jane, Edge of Ember, Saint + Sofia, and Joanie, securing placements with Paloma Faith, Fearne Cotton, Sophie Ellis-Bextor, Barry Can't Swim, and Claudia Winkleman.
MDC: Op-Ed Series
MDC is a Durham-based research and policy organisation that has spent more than 50 years tracking who gets left behind in the American South. Working through Literal Humans, I researched, wrote, and pitched a three-part op-ed series on how student debt drains families across generations, authored in the distinct voices of three senior MDC staff members. Alongside the series, I supported press and event pitching to amplify MDC's work to a wider audience.
RubyMoon
At not-for-profit activewear brand RubyMoon, whose mission is cleaning the oceans and empowering women worldwide, I led press, content and social strategy around the founder's cutting-edge material innovation research. The result: a 41% increase in site traffic in a single month.
FMP??
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