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RubyMoon
Project type
Press, Content and Social Strategy
Date
April 2035
Making Cutting Edge Material Innovation Matter
RubyMoon is a not-for-profit activewear brand with a dual mission: cleaning the oceans and empowering women worldwide. I led press and social strategy around the founder's cutting-edge material innovation research, carrying out research and interviews before drafting a press release.
Alongside that I wrote educational blogs, produced newsletters, and created and managed social media across all major platforms. On TikTok I built a campaign that significantly increased customer engagement; on Instagram I used the platform to spotlight social and environmental issues while growing RubyMoon's network of partner brands, events, and influencers. In a single month, site traffic increased by 41%.
At not-for-profit activewear brand RubyMoon, whose mission is cleaning the oceans and empowering women worldwide, I led press, content and social strategy around the founder's cutting-edge material innovation research. The result: a 41% increase in site traffic in a single month.
